Prof. Dr. Lucia Reisch is the newly appointed El Erian Professor of Behavioural Economics and Policy, in the Department of Politics and International Studies (POLIS), University of Cambridge. Her appointment, with effect from 1 September 2021, sees her join from the Department of Management, Society and Communication at the Copenhagen Business School. A graduate of the University of Hohenheim, she holds the award of the highest Medal of the State of Baden-Württemberg, for “social and scientific engagement for sustainable development and policy” and is also the honorary “Leibniz Chair” at the Leibniz Institute for Prevention Research and Epidemiology. She is an elected Member of the German Academy of Technical Sciences and has been chairing several high-level political commissions consulting the German government.